What an audit actually looks like
This is a synthetic example for an imaginary leather-goods Shopify store spending ~$3,000/month across Google + Meta. Same layout as the real product. No data is real.
The recommendation feed
- RECOMMENDNegative Keyword Agent92%Google Ads · Search · 'leather wallet' broad
Search-terms report shows $312 spent in the last 30 days on 'wallet emoji', 'wallet repair', 'crypto wallet' queries — irrelevant to a leather-goods business. Suggest adding these 8 terms as exact-match negatives.
Expected savings: $311/month - ALERTAnomaly Sentinel78%Meta Ads · Campaign #4 — Summer Collection
ROAS dropped from 4.1x to 1.3x in the last 48 hours. Spend is steady at $180/day but conversions collapsed. Likely creative fatigue OR a broken landing page — investigate before the next budget cycle.
- RECOMMENDCreative Refresh Writer81%Meta Ads · Ad Set 'Lookalike 1% — Past Purchasers'
CTR has dropped 27% week-over-week (1.4% → 1.0%). Suggest 3 fresh headlines: 'Why every leather wallet looks the same', 'The wallet that survives 5 years of pocketing', 'Built once. Carried forever.' Plus 2 primary text variants for A/B test.
- SCALE DOWNProfit Margin Agent88%Google Ads · Campaign 'Premium Belts'
Reported ROAS is 3.2x — looks healthy. But your Shopify margin on Premium Belts is 28%, which puts true gross profit at only 4¢ per $1 of ad spend. Suggest cutting daily budget from $80 to $50 until margins improve.
Expected savings: $240/month - RECOMMENDAudience Intelligence74%Meta Ads · Ad Account
Your Shopify Audiences sync shows top customers cluster in '35-44, US, interest:menswear'. Suggest testing a 1% Lookalike of past 180-day purchasers as the seed for your next campaign — historically this segment ROAS 1.8x your account average.
- RECOMMENDDayparting Agent71%Google Ads · All search campaigns
Hourly performance shows conversion rate drops 65% between 11pm-5am ET, but spend stays flat. Suggest a bid schedule that reduces bids by 50% during those hours. Estimated savings without volume loss.
Expected savings: $180/month
See your real audit in 5 minutes
Free tier, no card required. Connect one ad account and see your actual recommendation feed.
Start freeMore: how it works · pricing · security