Blog
How we think about ad spend, what we ship, and lessons from auditing campaigns in the wild.
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Creative fatigue is your leading indicator (everyone tracks the lagging one)
Most ad operators wait for ROAS to drop before refreshing creative. By then you've already burned 2-3 weeks of suboptimal spend. Here's the leading-indicator metric to watch instead.
Jun 28, 2026 · 4 min read · FixAdSpend teamThe Shopify margin trap: why ROAS lies (and what to track instead)
ROAS is the most-tracked metric in Shopify ads. It's also the most misleading. Here's why — and the two numbers to track instead so you stop scaling unprofitable winners.
Jun 28, 2026 · 5 min read · FixAdSpend teamGoogle Ads Quality Score explained (and how to actually move it)
Quality Score is the most-cited and least-understood number in Google Ads. Here's what it actually measures, what it doesn't, and the three levers that move it.
Jun 28, 2026 · 6 min read · FixAdSpend teamWhat an ad audit costs in 2026 (manual vs tools vs us)
A working hourly cost of doing the same audit four different ways. Spoiler: the cheapest is not what most operators assume.
Jun 28, 2026 · 5 min read · FixAdSpend teamFive mistakes ad operators make (and how to stop)
From over-targeting to scaling losers, the five most expensive mistakes we see in real Google + Meta accounts. With fixes.
Jun 28, 2026 · 7 min read · FixAdSpend teamWhat we cost ourselves to run FixAdSpend
Our actual monthly bills. Why we publish them. And how that constrains what we can charge — Starter $19, Growth $49, Scale $99.
Jun 28, 2026 · 6 min read · FixAdSpend teamHow to spot ad waste in 60 seconds (without any tools)
Four checks any Google Ads or Meta Ads operator can do in under a minute to find the biggest leaks in any account. No software needed — just the platform's own UI.
Jun 28, 2026 · 5 min read · FixAdSpend teamWhy we built FixAdSpend
Most ad-audit tools start at $300/month and assume you know what GA4 is. We built one that starts free, talks to you in plain English, and connects to Google Ads + Meta Ads in 60 seconds.
Jun 28, 2026 · 4 min read · FixAdSpend team